McChicken has spent its entire life being overshadowed by its more famous siblings - the Big Mac and the cheeseburger. Sound familiar, middle kids? We decided it was time for us to give justice to middle children everywhere, and finally give McChicken its moment in the sun.

DDB SYDNEY

Creative Partner: Jack Nunn

Art Director: Kate Idle

Copywriter: Hannah Lawson

Director:  Sarah Adamson, Photoplay/Playtime