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HCF - HEALTH INTELLIGENCE
To support the 'HCF Health Intelligence' App, we developed a campaign featuring creative to tap into Australians' competitive nature and help empower the nation to take control of their health.
We researched powerful statistics to highlight how Australia compares with the rest of the world, which ultimately reveals that we may not be as healthy as we think, and encourages Australians to better understand what factors contribute to health and wellbeing.
THE GLUE SOCIETY
Role: Creative
TV SPOT




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