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The 3 O'clock Twitch
For contact lens wearers, the end of the day is a nightmare. Their contacts dry out, their eyes feel like the Sahara and they go into a blinking frenzy.
We decided to name and own this problem so that Dailies Total 1 contacts (with double the moisture and 16 hours of wear time) could solve it.
CHE PROXIMITY SYDNEY
Creative Director: Brian Jefferson
Art Director: Kate Davies
Copywriter: Lauren Seaborn
TV SPOT
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