top of page

The 3 O'clock Twitch 

For contact lens wearers, the end of the day is a nightmare. Their contacts dry out, their eyes feel like the Sahara and they go into a blinking frenzy. 

 

We decided to name and own this problem so that Dailies Total 1 contacts (with double the moisture and 16 hours of wear time) could solve it.

CHE PROXIMITY SYDNEY

Creative Director: Brian Jefferson

Art Director: Kate Davies

Copywriter: Lauren Seaborn

TV SPOT
bottom of page